Upin Ipin Carnival will be included in the tourism calendar by next year to promote the cartoon to other countries.
Ministry of Tourism, Arts and Culture chief secretary Datuk Rashidi Hasbullah said the promotion was to attract tourists especially from Singapura, Brunei, and Indonesia.
“Les’ Copaque is the first YouTube Channel in Malaysia to have 3 million subscribers from all over the world including India and China.
“I suggest Upin Ipin series should not only highlight the value of good manners but also have a series of Upin Ipin travelling to other places such as Seremban, Langkawi, Sabah and Sarawak,” he said during the launching of Upin Ipin and Friends 2018 Carnival.
Rashidi said the Ministry had appointed Upin Ipin as Malaysian Tourism Ambassador for Global in 2017 as they managed to produce animation product at the International level.
He added the Ministry aimed to receive 28.1 million international tourists in 2019 with total tourism income worth RM92.2 million.
Meanwhile, Les’ Copaque Production Sdn Bhd managing director Burhanuddin Md Radzi said a total of 300,000 visitors were expected to attend to the Upin Ipin & Friends Carnival 2018 over four days begining today.
“We wish to build Upin Ipin theme parks in the future in line with Disneyland. Half the plan will be revealed in the carnival,” he said.
Rashidi also urged the community to assist in promoting tourism in Malaysia.