Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is developing a new strategy to strengthen its position as the number one automotive player in the domestic market.
President and Chief Executive Officer Datuk Aminar Rashid Salleh said despite the challenges posed by the continued enforcement of strict lending guidelines, the company was confident that the situation would not affect its position.
In the meantime, Perodua is considering various initiatives in the face of competitive markets, including rent-to-own methods in order to boost sales.
“We are taking a lot of things into consideration, maybe (rent-to-own scheme) is one of them. And now a lot of car rental companies are taking from us. I see that this as one of the fields where the demand may increase,” he told Bernama in an interview recently.
In addition, Perodua and Grab are also looking into new ways to strengthen the collaboration that was entered into last year.
In May last year, Perodua signed a Memorandum of Understanding with Grab Malaysia to provide value-added services by offering competitive hire purchase rates for GrabCar drivers.
The MoU allows for minimal time for a GrabCar registration and will also serve as a one-stop centre for servicing and spare parts, insurance and road tax issuance and renewal.
On electric vehicles (EVs), Aminar said Perodua has no immediate plans to produce them.
“It’s too early to talk about EV, but we do note that the government has plans for that.
“We will discuss with our colleagues, especially our technology and technical partners whether EV is to be considered,” he added.